Listing websites for agents

Leave a light on for the listing.

A website of its own for every property you sell. Type the MLS number, pick a design, add the things the MLS has no field for, and put it on its own domain before the sign goes in the yard.

Your first site is free, on your own domain if you have one. No card needed.

Sample · MLS #1234567Build the site
24 Alewife Lane
$495,000 · 3 bed · 2 bath · 1,840 sq ft

Set back from the road on a wooded lot, with a south-facing kitchen and a screened porch that catches the afternoon.

Your name
Your brokerage
Book a showing
Live at24alewifelane.com

“Is there a website for the house?”

The portals give your listing the same grey card as everyone else’s, with a competitor’s face beside it. A site of its own is the one link you can put on the sign, in the mailer, in the email to the neighbours, and know the whole story is waiting when someone types it in.

From MLS number to a live site in an afternoon.

  1. 1

    Type the MLS number

    The listing arrives whole: every photo, the facts, the remarks as a first draft, the open houses, the agents on it. Or start from an address for a coming-soon listing that isn't in the MLS yet.

  2. 2

    Pick a design

    Three to choose from, each built like a real magazine feature rather than a template with your photos dropped in. Switch between them any time; not a word is lost.

  3. 3

    Add what the MLS can't hold

    The story of the house. Morning, afternoon, evening. Drive times to the places that matter. Floor plans, the video, the 3D tour, the disclosure, the pricing presentation.

  4. 4

    Give it an address and publish

    A free address the moment you start. Point a domain you own at it for nothing, or buy the property's own name here and we register it, wire the DNS, and issue the certificate.

The site a listing deserves, without the week of work.

The listing, not a template
Chaptered galleries, a hero that fills the screen, type set by someone who cares. The kind of site sellers screenshot for their friends.
It keeps itself current
Price cut, under contract, sold, a new open house, ten more photos: the site follows the MLS every hour. Your own words are never touched.
Its own domain, properly
Buy the address inside the app and it's registered in your name, not ours, with private WHOIS and one click to renew. Bring one you already own and it costs nothing.
Showings land where you work
Every request emails the agents on the listing and drops into Follow Up Boss as an Inquiry, so the person is created or merged without a re-key.
Private when it needs to be
Password a site for a coming-soon listing or a pricing presentation, and search engines are told to stay out too.
Part of the rest of it
The disclosure from SellerTell, the floor plan from Dooryard, the pricing presentation from SoldNeedle. One login across all of them.

One site free. Then by the month, or by the listing.

Connecting a domain you already own never costs anything. Buying one here is a flat yearly price, registered in your name.

Solo agent

$80/year

about $6.67 a month, four months free

  • Unlimited live sites
  • Every design
  • No footer badge
  • Your own domains, connected free
  • MLS import and hourly sync
  • Showing requests to your inbox and Follow Up Boss
Start free

Team

$120/year

plus $10/agent/year

  • Everything in Solo, for every agent
  • One board for the whole team
  • Assistants build, agents publish
  • Brokerage name and logo on every site
  • One Henosis login across the products
Start free

Per site

$15/site

no subscription

  • One listing, unlocked for good
  • No footer badge on it
  • Every design and every feature
  • Upgrade to Solo any time
Start free

Your first site is free and stays free, with a small “Built with ShowLantern” line in the footer. Domains bought here are $24 a year, registered in your name; a domain you already own costs nothing to connect. Prices in USD.

Questions agents ask first.

Can I make a site for any listing?
For the ones you're on. We check the MLS number against your MLS id as listing or co-listing agent, and we honour the seller's internet-display flags. Anything else, build it by hand.
What happens when it sells?
The site notices and says so. Leave it up as a sold showcase, or take it offline and visitors get a quiet page with your details instead of a dead link.
Who owns a domain I buy here?
You do. You're the registrant, with your own contact details, private in WHOIS. After ICANN's sixty-day lock you can transfer it anywhere; ask and we'll hand over the code.
What if I don't renew?
We email you thirty days ahead and never charge without you. If it lapses, the site is still live at its free address.
Do I need to know anything technical?
No. If you buy the domain here, there's nothing to set up. If you bring your own, we give you two records to paste at your registrar and tell you when it's live.
Is it only for Maine?
One-click MLS import is Maine today. Everything else works anywhere, and a site built by hand takes about fifteen minutes.

Your next listing could have its own address by tonight.

Build a site